The late comedienne Linda Smith once joked, “I love Waitrose – it’s that little bit more expensive.�

It’s a funny old world, but until the recent global financial panic, all of us allegedly were sold the view that “Expensive equals quality�, or You get what you pay for�. The marketing boys had it all sewn up – think of the mouth-watering Marks & Spencer adverts, with “This is not ordinary food, this is….� At the other extreme, the food shops low cost ranges were bought by ultra thrifty shoppers but not by you and I.

In Computer training, expensive companies (aren’t they superior - if you have the money - why else would they be so well known?) acknowledged that colleges exist who’ll teach IT cheaper but beware, it won’t be as good.

Then the world takes a couple of turns, the economy is in tatters, and suddenly value is all the rage! Discerning shoppers stop visiting Waitrose, and instead head towards Aldi and Lidl. Investment bankers and their fat profits are the curse of the devil, and we all think again about our spending habits.

Maybe we’ve been taken in by “reassuringly expensive� price tags? Further investigation into the British Computer training market, and maybe the big boys with their fancy prices are not all they seem. Just because there’s a great need for greater numbers of skilled networking professionals and programmers, is it essential to fork out over five thousand pounds to get qualified, or are these prices outdated? It’s a bit rich that many computer training providers aren’t using fully interactive methods - supplying students with pen and paper methods. Is it reasonable to wade through books when anything can be downloaded onto discs? Is it necessary to drive to training centres, paying even more for our overnights to get teaching we could have online? Anytime Interactive learning should be available for me when and where it works best for me – at my convenience, but not at my cost.

With more comprehensive, slicker training options around now at less than half these prices, perhaps we should wake up to the fact that in terms of electronic learning, value is great quality and great price. Things are changing in Computer training – in supermarket terms, it’s slashed prices for best ever products. In this uncertain world we live in, bring it on.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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